New Photos Added: Elumen

March 17th, 2010

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One of the most exciting technological developments in professional hair color is Elumen by Goldwell.
Elumen is the first oxidant-free durable hair color that works without peroxide or ammonia.  Using a purely physical process, Elumen’s brilliant, direct-acting, negatively-charged color dyes are drawn deep inside the positively-charged hair shaft and held, as if by a magnet.  But there’s truly no fear, no commitment.  With Elumen Return, the hair colorist can remove the hair color immediately and gently with no damage simply by reversing the magnetic charge.
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