New Photos Added: Elumen

One of the most exciting technological developments in professional hair color is Elumen by Goldwell.
Elumen is the first oxidant-free durable hair color that works without peroxide or ammonia.  Using a purely physical process, Elumen’s brilliant, direct-acting, negatively-charged color dyes are drawn deep inside the positively-charged hair shaft and held, as if by a magnet.  But there’s truly no fear, no commitment.  With Elumen Return, the hair colorist can remove the hair color immediately and gently with no damage simply by reversing the magnetic charge.

What’s more, Elumen repairs hair, smoothing porous and damaged sections not only on the surface, but deep inside the hair shaft, providing a healthy, smooth surface that reflects light brilliantly.

Elumen is the first hair color to combine color brilliance, vibrant gloss and superb durability without any damage to the hair.
• No oxidation
• No Peroxide, and therefore no mixing!
• No Ammonia

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